How to Build a Simple Content Calendar

Step 1

Set your goal

Decide what your content should do this month, for example promote a new service, build trust or bring visitors to your website.

Step 2

Choose your channels

Pick the channels you can realistically keep up with, such as Instagram, your blog and email. It's better to do two well than five poorly.

Step 3

Create your calendar columns

Set up columns for date, channel, topic, format (post, Reel, blog, email), owner and status.

Step 4

Add key dates first

Mark holidays, seasonal moments, launches and promotions relevant to your customers.

Step 5

Fill in topics from your pillars

Rotate through your content themes, such as tips, behind the scenes, FAQs and offers, so the mix stays varied.

Turn one idea into several pieces: a blog post can become a Reel, a carousel and a newsletter section.

Step 6

Batch-create content

Set aside time to write and design several pieces at once, then schedule them with your platform's scheduling tools.

Step 7

Review monthly

At month end, look at what performed best and plan more of it next month.

This article is general marketing information, not a guarantee of results. Platform menus and policies change often, so check each platform's official help pages. AdInMobi is not affiliated with Google, Meta or other platforms mentioned.